FRACTIONAL CMO FOR SALES PERFORMANCE COMPANIES
Marketing, fully owned. So you can go back to running your company.
You run a $3M to $30M sales performance firm, and you're running marketing too. I take the whole function, 10 hours a week, without the salary or the hiring risk of a full-time CMO.
Over a decade inside sales performance companies
The budget went down.
The return went up.
LTV:CAC went from 2.3x to 10.6x.
Marketing-sourced revenue grew 1.8x.
Cost to acquire a customer dropped 63%.
Fully loaded marketing investment fell 7% over the same period. ASLAN Training & Development, 2024 to 2025.
I only take companies whose sale looks like the ones I've already run.
Deals that start at $25,000 and go up.
You could name every company worth winning.
A service delivered by people, not software or seats.
A cycle measured in months, with a salesperson in every deal.
This is also the screen you should run on me. If your sale doesn't look like that, you'll find out in the first conversation instead of nine months in.
Does this sound familiar?
Your Tuesday has a pipeline review, a board deck, and a webinar you're building slides for yourself.
A prospect asks what makes you different, and you hear yourself answer it differently than you did last week.
You've paid an agency for six months and can't name one deal it sourced.
That's a leadership gap, and it's the one seat you can't fill the normal way. That's where I step in.
MEET YOUR FRACTIONAL CMO
Before I led marketing, I sold.
Doors knocked. Prospects cold called. Pipeline built from scratch.
Years spent inside a sales training organization, watching revenue leaders win and lose deals in real time.
Nine years running marketing at Sales Readiness Group, where client acquisition work contributed an average of 49% of annual revenue. Between 2015 and 2023, inbound pipeline velocity grew 2.6x and the inbound sales cycle fell from 73 days to 40. Then ASLAN Training & Development, fractional CMO since September 2024, and a scoped engagement inside SBI Growth's sales training line.
That background shapes how I work.
I set the strategy. Your team and your vendors execute against it.
Agencies get hired, directed, and fired against that plan, so you stop auditing them.
Every campaign carries a number I report on weekly.
We'll work together to:
Clarify positioning so revenue leaders instantly understand your value
Build demand systems tied to pipeline, not vanity metrics
Report to the board on the numbers that decide whether marketing is working
the difference
Why this works
Revenue-First Mindset
If it doesn’t move pipeline or sales performance, we don’t do it.
Empowered Teams
I don’t replace your team. I lead it.
Integrated Growth OS
A five-pillar operating system covering business assets, customer journey, KPIs, campaigns, and team. It gets installed once the engagement starts.
Start Where It Matters Most
More traffic won’t fix a broken offer. We fix positioning, messaging, and follow-up first.
Designed Around the Buyer
We build around how revenue leaders actually buy, not how marketers want to sell.
AI Meets Accountability
AI is a tool. Strategy decides how it’s used.
the framework
Integrated Growth OS
Integrated Growth OS is a five-pillar framework for B2B marketing leadership. It connects strategy to execution and gives teams a shared map across business assets, customer journey, KPIs, campaigns, and team, replacing functional silos with one accountable system.
PRICING
Fractional CMO Services
Fractional cmo for hire
CMO Engaged
$10,000/m
ONE FRACTIONAL CMO SEAT OPEN
By spending roughly ten hours a week inside your organization, 4 to 6 of them in meetings, I will:
Translate the CEO & the Board’s vision into marketing campaigns and objectives.
Define the key talent the business needs to reach its goals.
Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy.
Report weekly to the CEO and Board on all KPIs mutually defined as important
Continually innovate ways to reach marketing and sales goals despite roadblocks
GREAT FIT FOR COMPANIES:
... doing $3M to $30M in revenue
... looking for a part-time staff that specializes specifically on creating marketing strategies and ensuring its execution
4-HOUR CONSULT
STRATEGY SESSION
$5,000
In a 4-hour session with your team, I will:
deep dive into your marketing strategy and provide clear direction on what needs to be improved to reach your goals
4-hour Strategy Session for your team using the Integrated Growth OS framework to focus your marketing strategy. Custom, bespoke based on your companies needs
7-day preparation period via email correspondence
deliver immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
GREAT FIT FOR COMPANIES:
... doing $3M to $30M in revenue
... with a strong marketing team in place that can take a fresh and accurate strategy
... in need of a marketing leader to keep the team on track and adjust priorities as campaigns launch
testimonials
What it's like to work with me.
"The way I think about you is: I'm spending time running ASLAN and you're running marketing. Before, building a marketing engine was the number one thing on my whiteboard. Now I'm focused on how do we scale ASLAN, not how do we fix marketing. That's a huge lift for me."
Tom Stanfill, CEO and Co-Founder, ASLAN Training & Development
"Consistently performing at a high level"
“Alonso is thoughtful, energetic, and passionate, consistently performing at a high level and achieving key marketing KPIs. His ability to systemize marketing functions has enabled significant scalability and success.” - David Jacoby, Managing Director, Sales Readiness Group
"Proactive approach to aligning marketing efforts with our sales team"
"It's a pleasure working with Alonso. He is driven, organized and efficient. As a sales leader, I've appreciated his proactive approach to aligning marketing efforts with our sales team." - Greg Steward, VP Sales
"Dedication to quality work"
“Alonso's commitment to swift execution is matched only by his dedication to quality work. Working alongside someone who moves projects forward briskly yet maintains lofty standards has been incredibly rewarding." - Maya White, Dir. of Client Success
"Exceptional project and people management skills"
“Alonso has exceptional project and people management skills. His ability to delegate, work collaboratively, and provide helpful feedback and coaching enabled me (and others on his team) to deliver successful marketing content.” - Diana Stem, Content Marketing Consultant
"His willingness to dive in and problem solve is impressive"
“Alonso is a true professional and extremely diligent. His attention to detail and willingness to dive in and problem solve is impressive. I'd recommend Alonso to anyone who values excellence and hard work.” - John Hieger, Sr. Marketing Manager
"He’s great at keeping you motivated"
“Alonso was the best mentor I could’ve asked for starting out in a new position. He is passionate about what he is doing 24/7 and he’s great at keeping you motivated even when you feel as though you’re lost in the weeds.” - Zoe Huden, Marketing Manager
CMOx® Trained Fractional CMO
Driven by Experience, Backed by Proven Methods
Because I am committed to constantly upskilling and staying ahead of industry changes, I sought out the CMOx® Accelerator—a 6-month program to elevate my marketing leadership skills. Through this intensive training, I gained access to cutting-edge methodologies, proven frameworks, and a network of top Fractional CMOs. This commitment to professional growth means you can trust that my approach is built on the latest industry insights and practices, delivering results that move your business forward.
What Happens When We Connect
Clarify What’s Working, and What’s in the Way
We’ll look at what you’ve already built, uncover any friction points, and identify where momentum is hiding in plain sight.
Walk Away With a Clear, Prioritized Action Plan
No fluff, no endless audit. Just a focused roadmap you can use, whether we work together or not.
Get a Partner to Lead the Work
If it feels like the right fit, I’ll step in to help you lead the strategy, align your team, and drive execution. All grounded in what moves the needle.
Let's see if this is a good fit.
STILL NOT SURE?
You don’t need to decide anything right now.
Here’s some clarity to help you think it through.
What is a Fractional CMO?
A Fractional CMO is a part time executive who brings senior level marketing leadership to your team without the cost or commitment of a full time hire. I join your company to help lead strategy, align your team, and drive execution focused on what moves the needle.
How do I know if it’s the right time to bring one in?
If you’re responsible for growth, but marketing still feels scattered or too reliant on your own involvement, it may be time. Most companies I work with already have the right people. They just need focus, alignment, and leadership to execute effectively.
How do you start working with new clients?
We begin with a discovery call to understand your goals, gaps, and priorities. Then I create a focused roadmap and lead your team in executing what matters most. No fluff. No drawn out onboarding process. Just clarity and traction from day one.
What kind of results can I expect?
Depends on your goals, and I'll tell you what happened at the one engagement with a full year of data behind it. LTV:CAC went from 2.3x to 10.6x. Marketing-sourced revenue grew 1.8x. Cost to acquire a customer dropped 63%. Total marketing investment went down 7% over the same period, so none of that came from spending more.
That's one client in sales training, not a benchmark. What I'll commit to is that you'll be able to answer "is marketing working" with a number by the end of the first quarter.
Do you work with agencies or internal teams?
Yes. I regularly collaborate with in house marketers, sales teams, and agency partners. I am here to bring alignment, not replace what is already working.
How long do you typically stay involved?
Most clients work with me for three to twelve months. Some need a shorter engagement to build strategy and momentum. Others bring me in as an embedded leader until they are ready to hire someone full time.
What happens if another company in a similar space wants to hire you?
You name your competitors at kickoff. That list goes in the agreement, and I don't work with anyone on it while you're a client. Anything outside the list, you hear the name from me before I sign. Tell me it's too close and I'll listen. The list is what binds me.
Nothing of yours crosses over. Your data, your research, your positioning, your creative, none of it moves.
The category is a different matter. Its language, its buyers, its events: nobody owns those, and I can't hand them out. You won't end up sounding like anyone else I work with. If you did, I'd have done the job badly.
Over a decade inside firms like yours is why I'm worth hiring, and that stops being true the day I stop working in this category. Your named competitors are blocked. The whole category is a separate line, and we price it.
© 2026 GrowthX LLC, DBA Alonso Chehade
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