Rand Fishkin on Becoming an Influencer and Startup Founder

rand fishkin on beyond the surface podcast

My guest Rand Fishkin has been called the Pope of SEO. He’s is the founder of a new startup called SparkToro, and co-founder and former CEO of Moz, a startup he grew into a $47m per year profitable marketing software company. In his new book Lost & Founder, Rand shares a painfully honest memoir of his experience as a startup founder. He talks about depression, layoffs, failure, growth hacks, how much $$ founders actually make, and more.

In this episode, I ask Rand about his beginnings, his blogging and social media practice, how he got started in public speaking, his approach to product development, and his vision for influencer marketing. Those among other skills, habits, and values that have catapulted Rand's career into starting and growing a startup over the past 14 years—and why he’s doing it all over again.

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