How to Build a Keyword Strategy

keyword strategy

How to get started developing a keyword strategy for your business.

#1 Get Keyword Ideas

The Google Keyword Tool is a free tool where you can plug your site's URL to learn what Google thinks your site is all about and get keyword ideas. 

If your site is new and it doesn't have much content, then you probably will get more of this tool by searching for keyword ideas through words or phrases relevant to your products or services, or a competitors URL.

#2 Focus on Long-Tail Keywords   

If you're just getting started, don't fall in the trap of going for keywords with the highest volume of searches. These include broad terms that are difficult to rank for and too general to really attract qualified traffic anyways. 

Try to spot keyword phrases with three or more words (long-tail keywords) that have (1) medium to low competition, (2) a higher volume of searches, and (3) are relevant to your business offerings. This means you will be focusing on getting your site in front of people who have a better idea of what they're looking for.

#3 Build a List of 30 Keywords 

Depending on your business and the depth of your offerings, this list could have between 100 to 10,000 keywords. However I would recommend 30 to get started right away and grow the list from there. Now this is not a one time task, you should always be looking for opportunities to expand into more relevant phrases and exploring new concepts.

You should have you keyword list handy as this will be your foundation whenever you create content online. This includes content in your site, your blog, social media updates, anything about your business online. 

#4 Organize Your List by Themes

Now from experience, having a long list of keywords can be hard to use.  You don't want to spend too much time trying to figure out where to include these keywords in your content and that's why organizing them by themes will make your list easier to implement.

#5 Give Your Content Context, Don't Kill It

Remember that you're writing content for people so don't sacrifice the flow of your content just to place target keywords everywhere—also known as keyword stuffing. 

These keywords should be more of a guide as you create your content instead of a rule. Remember that the bottom line is not only to get found but also to convert so your content needs to be GREAT.

#6 Execute Now!

Now I'm not sure about how you ended up reading this, but here is a tip. Execute and start building your keyword strategy right away (at least put a list of 20 keywords). That's the best way to make sure that your time here was an investment and not a waste of time.