During my quest to understand in depth how to create a vision, I realized two types of visions.
#1 A Vision to Live For
This type of vision is idealistic. It paints a picture of an ideal future. A view that's serves as a guide to live by. It's idealistic and not bound by time. Here are some examples.
Business Vision: To be earth's most customer-centric company. To build a place where people can come to find and discover anything they might want to buy online. ~Amazon Company
Personal Vision: To be a teacher. To be known for inspiring my students to be more than they thought they could be. ~Oprah Winfrey
#2 A Vision to Reach
This type of vision is practical. It functions as a super goal that's challenging but attainable. It has a time range that's not too short to be a vision, but not too far that's hard to stay focused—e.g., six to 24 months. Finally, this vision must lend itself to goals, strategies, and tactics to be realistic. Here are some examples.
Business Vision: To double annual revenue within the next 12 months.
Personal Vision: To win Toastmasters' world championship of public speaking.
One type of vision works as a high-level guide. The other one is a great tool to push for goals that are beyond normal expectations. Together these can help scale growth in a meaningful way.