The deck below by +Rand Fishkin addresses important points to keep in mind before jumping on board with a content marketing program:
- Content marketing is a long-term relationship-building investment to drive sales.
- Don't expect to see significant immediate results affecting the bottom line of your organization.
- Content marketing definitely works and there are many case studies to prove it. However setting the wrong expectations will lead you to give up on the program, or leaving your client feeling unsatisfied with the results.
- Once a relationship is built over time through constant giving of valuable information, you'll become the to-go solution for what your prospects are looking for. This is why, those who are patient and consistent, end up outsmarting the competition.