Hashtags were originally created to categorize tweets. However today hashtags are supported by other social media platforms such as Facebook, Instagram and Google+. In this post I share why and how you should use hashtags.
Why You Should Use Hashtags
When you include a hashtag in a post on one of the supported social media platforms mentioned above, the hashtag becomes a link that points to a list of results of other posts using the same hashtag. Click on the hashtag in the example below to see what I'm talking about.
— Alonso Chehade (@AlonsoChehade) September 20, 2013
This is why hashtags can be a great opportunity to get more people to see your post and drive higher engagement, particularly when using trending hashtags.
How to Use Hashtags
Overall make sure that others are using a hashtag before including it in your post by running a quick search in the platform's search bar. Similar approach to choosing target keywords for your content strategy.
Here are some examples of popular use cases for hashtags:
- Conference featuring an official hashtag to increase event exposure through social media [Example]
- Tweet chat using a hashtag to enable users to listen and participate in an organized conversation [Example]
- TV ad featuring hashtag to track viewer reactions [Example]
How "Not" to Use Hashtags
The video below pretty much sums it up.