How to #Hashtag with Purpose

Hashtags were originally created to categorize tweets. However today hashtags are supported by other social media platforms such as Facebook, Instagram and Google+. In this post I share why and how you should use hashtags.

Why You Should Use Hashtags

When you include a hashtag in a post on one of the supported social media platforms mentioned above, the hashtag becomes a link that points to a list of results of other posts using the same hashtag. Click on the hashtag in the example below to see what I'm talking about.

@Mailbox keeps logging out of all my email accounts since #iOS7. Anybody having same problem?
— Alonso Chehade (@AlonsoChehade) September 20, 2013

This is why hashtags can be a great opportunity to get more people to see your post and drive higher engagement, particularly when using trending hashtags

How to Use Hashtags

Overall make sure that others are using a hashtag before including it in your post by running a quick search in the platform's search bar. Similar approach to choosing target keywords for your content strategy.

Here are some examples of popular use cases for hashtags:

  • Conference featuring an official hashtag to increase event exposure through social media [Example]
  • Tweet chat using a hashtag to enable users to listen and participate in an organized conversation [Example]
  • TV ad featuring hashtag to track viewer reactions [Example]

How "Not" to Use Hashtags

The video below pretty much sums it up.