Creating an Add to Calendar Link for Email Invitations

In this blog post you're going to learn how to create an add to calendar link, which you can include in event email invitations to encourage attendance.

The final result looks likes this:

Save this event to your calendar:
Outlook | iCalendar | Google Calendar

Three Things I Wish I Had Known During My First Year After Graduation

In an article by Mashable, new grads describe life after graduation in 3 words
For most of them is not a positive experience and the immediate future is only full of challenges rather than new opportunities.

However if you're reading this post, you're probably most interested in getting ahead of the game, instead of simply surviving the course. OK, so here are the three things I wish I had known during my first year after graduation:

How Content Marketing Really Works

The deck below by +Rand Fishkin addresses important points to keep in mind before jumping on board with a content marketing program:

  • Content marketing is a long-term relationship-building investment to drive sales. Don't expect to see significant immediate results affecting the bottom line of your organization.

  • Content marketing definitely works and there are many case studies to prove it. However setting the wrong expectations will lead you to give up on the program, or leaving your client feeling unsatisfied with the results.
  • Once a relationship is built over time through constant giving of valuable information, you will become the to-go solution for what your prospects are looking for. This is why, those who are patient and consistent, end up outsmarting the competition.