Why Exclude A List of Unsubscribes When Sending Email from HubSpot

Despite that HubSpot automatically makes contacts who opted-out ineligible to receive future email communications, it still includes them in the total count of unique recipients when selecting email lists.

Benefit of Creating a List of Unsubscribes 

By creating a list with contacts who have opted-out from receiving email communications and excluding this list from your email recipients when sending emails, you will get an actual count of total unique recipients. 

Three Things I Wish I Had Known During My First Year After Graduation

In an article by Mashable, new grads describe life after graduation in 3 words
For most of them is not a positive experience and the immediate future is only full of challenges rather than new opportunities.

However if you're reading this post, you're probably most interested in getting ahead of the game, instead of simply surviving the course. OK, so here are the three things I wish I had known during my first year after graduation:

How Content Marketing Really Works

The deck below by +Rand Fishkin addresses important points to keep in mind before jumping on board with a content marketing program:

  • Content marketing is a long-term relationship-building investment to drive sales. Don't expect to see significant immediate results affecting the bottom line of your organization.

  • Content marketing definitely works and there are many case studies to prove it. However setting the wrong expectations will lead you to give up on the program, or leaving your client feeling unsatisfied with the results.
  • Once a relationship is built over time through constant giving of valuable information, you will become the to-go solution for what your prospects are looking for. This is why, those who are patient and consistent, end up outsmarting the competition.